December 21, 2007

Dogpile.com Questions Chinese Calendar as ''Year of the Dog'' Comes to Life in Search

Michael Vick, Trouble Helmsley and Other Dog-Related Stories Among 2007 Top Dog Searches According to Leading Metasearch Engine Dogpile.com

BELLEVUE, Wash., Dec 21, 2007 (BUSINESS WIRE) -- Dogpile.com (NASDAQ:INSP), the search engine that combines the top results from the leading search engines, today unveiled the top dog-related stories demonstrating that 2007 truly was the "year of the dog," contradictory to the Chinese calendar. Among the top searches were Michael Vick and his dog fighting scandal, Leona Helmsley's dog Trouble and her million dollar inheritance, and the massive pet food recall.

According to the Chinese Zodiac, 2007 is the year of the pig, but this year was filled with so many high profile dog-related stories, begging the question, could the Chinese lunar calendar be wrong? While the Chinese use a Gregorian calendar for day-to-day activities, it is the traditional Chinese lunar calendar which guides the Chinese Zodiac and the twelve animals represented. However, if one calendar year is the equivalent of seven dog years, perhaps one year out of every twelve years is not enough. Additionally, with the plethora of dog breeds available these days, is it fair that all dogs must share just one year? Dogpile suggests that 2007 be referred to as the year of the Maltese, based on the publicity that Trouble Helmsley received this year. As for a 2008 prediction, Dogpile has not yet put a stake in the ground, but the most likely contenders are the new designer crossbreeds such as the Labradoodle or the Puggle.

In addition to Vick and Helmsley, many of the year's top stories were tied to celebrities, such as Ellen Degeneres and her battle with a dog rescue group or Dog The Bounty Hunter and his racial tirade. Even Dogpile's own mascot Arfie grabbed headlines by asking Trouble Helmsley to join in a campaign to raise money for other dogs in need. Other dog-related stories also dominated Web searches proving that animals really do tug at the heart strings of searchers.

Dogpile Top Dog Searches in 2007 include:

-- Pet food recall

-- Michael Vick dogfight scandal

-- Trouble Helmsley $12 million dollar inheritance

-- Ellen Degeneres' dog rescue battle

-- Dog the Bounty Hunter

-- The Westminster Dog Show

-- Tyson, the infamous skateboarding Bulldog

Dogpile is a leading Internet metasearch engine combining the top results from the most popular search engines to deliver the most relevant results and information on the Web. Based on its ease-of-use and functionality, Dogpile was recently ranked highest in customer satisfaction among search engines for the second consecutive year, according to the J.D. Power and Associates 2007 Residential Online Service Customer Satisfaction Study.

Report Methodology

Results are based on searches completed during January 1-November 31, 2007. Any adult content terms have been filtered out of results and category lists above have been compiled from Dogpile.com by InfoSpace personnel.

About Dogpile.com(R)

Web metasearch engine Dogpile (www.dogpile.com) makes it easy for users to search more of the Web by drawing together the top results from the most popular search engines. Dogpile.com is part of the InfoSpace family of Web search properties. (NASDAQ:INSP).

About InfoSpace(R)

InfoSpace, Inc. is a leading developer of metasearch products to help people easily search and discover the web. InfoSpace uses its proprietary metasearch technology that combines the top results from the leading search engines to power a portfolio of branded Web sites, including Dogpile ( www.dogpile.com) and WebFetch (www.webfetch.com). For the second consecutive year, Dogpile ranked highest in customer satisfaction among search engines, according to J.D. Power and Associates. More information can be found at www.infospaceinc.com.

SOURCE: InfoSpace, Inc.

InfoSpace
Tiffanie West, 425-201-8741
tiffanie.west@infospace.com

Copyright Business Wire 2007

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